Outdoor
Canditv® enables simultaneous mass user interactive games, quizzes, votes and various
other applications via screens in outdoor locations. Contact our team to discuss
the possibilities whether you have outdoor screens and would like to enable public
interaction and revenue generation, or if you are an advertiser looking to associate
your brand with a cutting edge, innovative technology presented in front of and
engaging many thousands of people.
Times Square New York and Hong Kong, Piccadilly Circus, London Tube Stations have
become well known examples of digital out of home advertising with screens replacing
posters and ad boards. On a smaller scale, screens are popping up all over the place,
in retail outlets, street furniture, coffee shops, billboards, sport stadia…the
list is endless.
Canditv® breathes life into digital out of home advertisements and other marketing
content. Passers-by or audiences simply use their mobile phones to call the number
on the digital display screen and use the keys on their handset to navigate and
interact with the content. It is as easy as using a TV remote at home.
This gives passers-by the opportunity to access more information immediately without
the need to go online or visit a store to follow up on the offer or campaign. Previously,
out of home marketers have been restricted to SMS, Bluetooth and infra-red methods
of interaction. Canditv® offers a new dimension, a better experience for the customer
and valuable marketing and feedback data for the content provider.
Advertiser’s benefits:
- Stand out from the crowd, instead of displaying standard broadcast digital advertisements,
enable people to interact and immediately engage with your content
- Associate your brand with a cutting edge technology in a variety of locations and
via a range of applications or interactive digital adverts
- Enhance or create a client/customer database with customer mobile phone numbers,
areas of interest, offers downloaded and redeemed and so on, enabling customer profiling
and more clearly defined future campaigns targeting people based on known interests
and habits
- Immediately and simply update information across a network of screens
- Gain instant feedback
- Identify the real success of ad campaigns by demographic
- Provide information about network partner offers or services
- Send SMS updates to clients/customers based on information they have previously
used Canditv® to access
- Improve quality of communication
User benefits:
- Immediately react and engage with appealing offers and content without having to
remember to follow up and go online or into store
- Be the first to know and take advantage of new offers with updates sent directly
to your phone based on known interests from your previous interaction history i.e.
not spam
- Engage with screen content at any time of day or night, using any mobile phone on
any network
- Listen to audio, watch videos and view pictures of products on a large screen
- Enter competitions and play games against others to take advantage of exclusive
offers and prizes