Extract from 11thscreen.com, 8th November 2010
First, SXSW. Then, Facebook. Then, NYC. Now, it looks like the holidays are bringing QR codes with them. It’s the time of the year when we receive loads of holiday circulars and it all started this past week. I like these magazine-type circulars. I like looking through them to see the sales and this year, at least, I like to see if the brands are making any effort to drive consumers deeper into the brand experience. Well, judging by what I saw this week, they’re jumping all over the opportunity.
First, it was Best Buy. I opened it up (I take as many opportunities as I can to remind my wife where she can get me an iPad), and the first thing I see is a big, fat QR code staring me in the face. This really didn’t surprise me because I’ve noticed that Best Buy is now printing QR codes on all of their shelf price labels.
Then, it was Target. We’re on the lookout to help Santa, so of course, I had to see what kind of contribution Target could make. And, bam, right there, 3 on 1 page. I started to get real excited at this point, scanning codes, talking to myself, kind of freaking my family out.
And then, because I felt like we were on a roll with finding these little treasures, when I got our Geico newsletter/magazine, I just knew they had to be using them in some way. So, I opened it up, and sure enough, QR codes sprinkled throughout.
This whole 3-day experience really brought to light a few things for me, all of which made me happy:
1.Brands (and the agencies supporting them) know what QR codes are.
2.They’re not afraid to expose them to any type of consumer (tech, toys, insurance.)
3.They’re taking the opportunity to drive consumers into a deeper brand experience.
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