A quadruple success for Canditv’s QR code management portal as four leading cycle brands adopt the solution to generate and track codes placed in printed advertising. In addition to providing consumers with instant mobile access to the kind of information not normally published on standard printed material, each company is also able to track the number of people that have seen and scanned the advert, collecting further consumer data through a linked website optimised for mobile browsing. The brands include: Pinarello, the premium cycle brand behind Team SKY and the British Cycling Federation, and also a favourite with the likes of Lord Sugar, Sir Paul Smith and numerous sporting celebrities; Assos, the world’s leading cycling apparel manufacturer; Rudy Project, whose sports glasses are worn by top athletes around the world; and, Corima providers of carbon fibre wheels to the Tour de France winning Astana team.